The hottest radio syndication story thread in some time has been the fate of big-time talkers on Cumulus stations. Now, somebody is talking, and predicting that Michael Savage will be replacing Sean Hannity – and that person is Michael Savage.
Mediaite reported the Savage claims, and also says it’s heard about Cumulus plans for Rush Limbaugh – which is interesting because initially Limbaugh and Hannity were being discussed at two parts of a single syndie package.
Mediate says that according to its sources, Cumulus is viewing Limbaugh as a keeper, and further that Savage’s claim will be confirmed sooner rather than later.
Savage says that Hannity is “probably a nice guy” but that his time has come and gone.
RBR-TVBR observation: If the idea is to steer clear of controversy and provide programming that advertises can attach their message to without running the risk of picking up unwanted political baggage along the way, this move won’t do it. You can love Savage, or you can hate him, but you cannot call him “safe.” The man puts it out there.