A solution to Pandora’s financial woes?


PandoraAs we’ve said before, unless Pandora can get a better royalty deal for the songs that are played, the only way it will ever make money is to either increase the number of ads it plays or raise its ad rates considerably. The latter is preferable, as too many in-stream audio ads will drive away listeners. But there may be a solution:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.