If Greg McCastle may recognize a few things about his new place of work, it’s because it is also his former place of work.
McCastle, who served as VP/Ad Sales with Raycom Sports in the 1990s, has been named Chief Revenue Officer of Raycom Media.
In his new role, McCastle will be responsible for all media sales efforts of Raycom Media, including digital, linear, and the growing arena of addressable advertising—something ATSC 3.0 and the next-gen broadcast TV standard will bring to greater scope.
McCastle spent the last 12 months as President of Dstillery, managing all aspects of sales, marketing, business development, ad operations and customer success for the New York-based data science and AI-driven audience and insights solutions company.
Before that, from February 2014 to early 2017, McCastle was Managing Director and Global Head of Agency/Client Development for Time Inc. His resumé includes stints as President of Cablevision from March 2012-February 2014, and as President of AT&T AdWorks. Earlier in his career, he served as EVP/Ad Sales for FOX Sports Net and as EVP/Sales & Marketing for News Digital Media for 21st Century Fox.
McCastle also has radio industry experience, and served as EVP/Ad Sales & Distribution Sales at Westwood One‘s former Metro Networks operation, and held the role from 2003-2007.
“We are thrilled to have Greg join the team at Raycom Media,” said Raycom President/CEO Pat LaPlatney. “He possesses a very high-level of experience in linear, digital, and addressable advertising. His background in all of these areas will push the company quickly forward, as local television transitions to the new broadcast standard, ATSC 3.0. We know he will be a great addition to the senior management group at Raycom Media.”