A Tool For ‘Improved’ Auto Ad Effectiveness Arrives


A marketing and measurement platform that combines the Nielsen Marketing Cloud with car-buyer insights and intelligence from J.D. Power is now available for the benefit of automotive industry advertisers, agencies and media owners.

Introducing the aptly titled Nielsen Auto Cloud fueled by J.D. Power, a tool that provides omnichannel advertising and campaign measurement capabilities, which can aid marketers and CMOs in determining ROI and success.

The platform allows for granular data insights. For example, an automotive CMO can target audiences and personalize their advertising messages based on such criteria as car features and styles, buying stage, brand affinities, geo-location and device type.

Some of the top advertising agency holding companies are pleased with the rollout.

“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said IPG Global Chief Data & Marketing Technology Officer Arun Kumar. “With this, we will strengthen our Audience Measurement Platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features. That means better performing media investments for our auto clients, more innovative marketing solutions, and ultimately, better consumer experiences.”

Specifically, the Nielsen Auto Cloud provides marketers with exclusive access to the intelligence and insights derived from J.D. Power’s unique vehicle sales data.