GEICO has once again demonstrated just how huge of a broadcast media advertiser it is compared to just about any other brand using radio or TV today.
It’s a big leader in this week’s Spot Ten Radio report. But, it is also the leader — by a significant margin — in the latest Spot Ten Cable report.
GEICO is on top thanks to nearly 75,000 spot plays.
No. 2 Liberty Mutual is far behind, with some 48,660 plays.
Meanwhile, Progressive sits at No. 5 with some 32,587 spot plays.
And, back in the Spot 10 but far behind GEICO, is Allstate.