A ‘True Cross Screen Measurement’ Collaboration for 605


It’s a New York-based company led by CEO Kristin Dolan that’s become known for its TV and cross-platform measurement, analytics and attribution.

As of today, it will collaborate with a streaming analytics platform in an effort to bring de-duplicated standardized data to video and advertising industry consumers across the globe, “enabling full-census measurement of content and advertising across premium video.”

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