A Washington state-based radio industry tech “pioneer” has just unveiled what it calls “a unique synchronized automated process experience” designed to connect audio advertisements to an accompanying text and image for advertisers and listeners across the dashboard display on car radio receivers.
It’s being brought to market by Quu, a company with a name pronounced just like the letter “Q”.
Company leaders believe the technology offers the ability for radio stations to manage music and album art, as well as create station messaging and advertising campaigns that are synchronized with on-air ads. By utilizing Quu, the company notes, all messages and images can be featured on the air in targeted day parts. For example, a client ad can feature a specific item in the morning and a different one at noon.
The patented technology also provides listeners with the opportunity to enjoy a better radio experience. “When they hear something they like, listeners can see it, remember it and take action!,” Quu boasts, noting that “studies” show that when an audio ad is combined with a visual companion, the effectiveness of the ad is increased by more than 500%, resulting in a measurable increase in sales and a clear ROI.
Quu is founded by Joe Harb, who says, “Radio is heading in a great direction with the connected car. Quu has been an innovator in the radio-listener-advertiser connection. I’m very excited about the new products we’re working on that will transform radio as you know it.”
One big radio company that’s already a client is Beasley Media Group, which has been implementing the enhanced Radio Data System (RDS) technology for advertisers and listeners across the company over the past several months.
“As a client, we have seen the benefits of this exciting technology firsthand,” said Beasley Media Group CEO Caroline Beasley. “QUU provides the important foundation our company needs to bring visual context to today’s multiplatform radio experience as we look forward to the connected car, driving engaging capabilities for our listeners and increasing results for our advertisers.”