A Virtual Kickoff for NAB Show New York


“The challenge of 2020 has created opportunities to reexamine our business models and to  integrate different tools and technologies so we can create new ways to continue to thrive.”

That’s the key message offered by a digitally minded but over-the-air focused Gordon Smith, as the NAB President/CEO on Monday (10/19) officially welcomed attendees to a virtual NAB Show New York — an event normally held at the Javits Center.

“We’re excited to bring you this all-new experience, designed to bring the media and entertainment industry together to restart, re-engage and refocus our businesses,” Smith said.

He called those attending virtually the heart of the industry — “the visionaries, the disruptors” — and those who “push the boundaries of content every day.”

These individuals, Smith said, “bring a unique energy and enthusiasm, traits that will serve you well as you take part in NAB Show New York.”

With the media, entertainment and technology industries all in one place, Smith said the NAB and its members have been as busy as ever investing in innovations to ensure that broadcast signals are available across all digital devices.

Following his opening address, which included a nod to the First Amendment rights of local news media, Smith welcomed Gordon Brooks, CEO of Zixi, to share “the Five Key Trends” it is seeing at its business.

Zixi is a software-defined video platform, used to source, manage, and distribute live events and 24/7 live linear channels. And, the first half of Brooks’ presentation was largely promotional in nature.

The first Key Trend?

That set the tone for the other “Key Trends.”

Also held on the first of a 10-day affair: A “Tech Chat” with ENCO Systems.

The session, led by ENCO Media Solutions Account Manager Bill Bennett, included a 20-minute fireside chat, followed by a live Q&A.

The NAB Show New York digital experience spans consecutive 10 days — a remarkable online endeavor, compared to other conferences that have shifted to a virtual platform. 
This, the NAB says, is designed “to deliver more content, connections and insight than ever before.”
It also serves as an indirect kickoff to the NAB’s Amplify platform, a digital year-round microsite with learning opportunities.