A Warning For Media: ‘Get Those Lifeboats Ready’


Has MoffettNathanson Senior Analyst Michael Nathanson picked up the torch that former Pivotal Research Group analyst Senior Research Analyst for Advertising Brian Wieser held when it came to the dismal Wall Street view for linear television?

Since MoffettNathanson’s January 15 publication of a “gloomy 2020 outlook note,” Nathanson now says key media data points “have been even more worrying than we first considered.”

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