AARP Yawp: A Generation Still Ignored By Marketers


The more things change, the more they stay the same.

Some 77% of U.S. adults 50 years of age and older feel they are being ignored by advertisers.

That’s likely no different than what was seen 20 or 30 years ago. But, here’s the rub: The AARP generation is bigger than ever before and arguably more affluent than the millennial and Gen Z consumer so many marketers seem obsessed with.

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