ABC against All-Star game tied for 3rd Tuesday


Opposite Fox’s “2010 MLB All-Star Game” Telecast, ABC’s Tuesday Holds 100% Retention Week to Week in Adults 18-49, While Growing Across All Key Women.
ABC’s “Wipeout” Hits its Best-Ever Repeat Numbers in Viewers and Young Adults.

“Downfall” is Up Over the Prior Week and on the Net’s Performance on the Year-Ago Night in Both Total Viewers and Adults 18-49.
“Primetime: Family Secrets” is Up Over its Week-Ago Season Opener in Total Viewers and Adults 18-49.

Tuesday Night (8:00-11:00 p.m.)
Despite airing opposite Fox’s coverage of the “2010 MLB All-Star Game,” ABC’s Tuesday lineup held 100% retention week to week among Adults 18-49 (1.8/5), while building on its week-ago performance across all key Women demographics (W18-34/W18-49/W25-54).    

ABC was up over the same night last year (7/14/09) by 1.3 million viewers (5.3 million vs. 4.0 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4). 

“Wipeout-TUES” (8:00-9:00 p.m.)
Opposite the All-Star Game, ABC’s “Wipeout” scored the series’ best-ever repeat numbers in both Total Viewers (7.8 million) and Adults 18-49 (2.7/9).  “Wipeout” finished second to Fox in the hour in the key young adult demo, while ranking No. 1 across all key Women demographics (W18-34/W18-49/W25-54 – based on early fast affiliate ratings).    

“Downfall” (9:00-10:00 p.m.)
Against well-established competition in the hour on NBC (“America’s Got Talent”) and CBS (“NCIS: Los Angeles”), as well as Fox’s coverage of the All-Star Game, “Downfall” was up over the previous week in both Total Viewers (3.8 million vs. 3.6 million) and Adults 18-49 (1.3/4 vs. 1.2/3).  

“Downfall” improved ABC’s deliveries on the same night last year by 1.5 million viewers and by 44% in Adults 18-49 (2.3 million and 0.9/3). 

“Primetime: Family Secrets” (10:00-11:00 p.m.)
In the 10 o’clock hour, ABC News’ “Primetime: Family Secrets” improved on its week-ago season premiere by 13% in Total Viewers (4.3 million vs. 3.8 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight
next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 7/13/10)