ABC and CBS celebrate November sweep


A strong finish, including the finale of “Dancing With the Stars” gave ABC sole bragging rights to the 18-49 crown for the November sweep. CBS had already claimed the Household and total viewership titles and those stood up.

With Live + SD numbers for all 28 days from Nielsen Media Research in hand, ABC said it won the 2008 November Sweep among Adults 18-49 (3.2/9), leading second-pace CBS by 3% (3.1/8), third-place NBC by 14% (2.8/8) and fourth-place Fox by 19% (2.7/7).  It was ABC’s 4th year in a row to rank #1 in the key young adult sales demographic, representing the network’s longest November winning streak since the early 1990s – since a streak going back to the start of the Nielsen electronic database from 1991-1994.