With a mix of repeat and original programming opposite CBS with the Academy of Country Music Awards, ABC finished a solid #2 on Sunday with viewers and young adults. Among Adults 18-49, ABC beat out Fox’s Sunday schedule by 24% and NBC’s original lineup by 31%. ABC’s Once Upon a Time and Desperate Housewives stood as Sunday’s Top 2 TV series with young adults.
Vaulting over its AFV repeat lead-in at 8pm (+125%), ABC’s Once Upon a Time shot up to #1 in its hour in Adults 18-49, leading the slot for its 6th consecutive telecast. In fact, the Disney-owned drama finished as Sunday #1 TV series for the 2nd week in a row.
ABC’s Desperate Housewives beat out its regular competition during the 9 o’clock hour in Adults 18-49, outdelivering Fox’s animated comedies (Family Guy/American Dad) by 13% and the second hour of NBC’s Celebrity Apprentice by 44%.
During the 10 o’clock hour, ABC’s GCB topped the final hour of NBC’s 3-hour Celebrity Apprentice by 9% in Adults 18-34. It was the 5th straight week for the new ABC drama to rank as the #1 broadcast series in its slot with Adults 18-34 and key Women (W18-34/W18-49).