- Growing over the prior Thursday with young adults (+5%), the Network achieved a 5-week high on the night – since 3/15/12.
In the 8 o’clock hour, opposite Fox’s American Idol and CBS’ comedies, ABC’s Missing more than doubled the audience for NBC’s original comedy block (+137% over Community/30 Rock). The new ABC drama also beat out the established NBC comedies with Adults 25-54, Men 25-54 and key Women (W18-49/W25-54).
More than doubling its Adult 18-49 lead-in at 9pm (+146%), ABC’s Grey’s Anatomy won its time slot for the 2nd week running in both Total Viewers and Adults 18-49. Thursday’s #1 scripted show in Adults 18-49, Grey’s beat out Fox’s Idol-driven Touch during the 9 o’clock hour by a best-yet 52% and NBC’s comedy block (The Office/Parks and Recreation) by 60%. Additionally, Grey’s stood as Thursday’s #1 TV show with Adults 18-34 and Women 18-34 (3rd straight week).
- Up for the 2nd straight week in Viewers (+10%) and Adults 18-49 (+10%), ABC’s Grey’s Anatomy marked a 10-week high on both measures – since 2/9/12.
Showing solid retention of its Grey’s lead-in during the 10 o’clock hour, ABC’s Scandal once again finished #1 in its slot among Adults 18-49 and Adults 25-54. During the hour, ABC’s Scandal more than doubled its freshman drama competition, overpowering NBC’s Awake by 174% in Total Viewers, by 155% in Adults 25-54 and by 163% in Adults 18-49. In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 3rd week in a row.
- Building week to week, ABC’s Scandal hit its best numbers yet in Total Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54) and key Women (W18-49/W25-54).