ABC.com is No. 1 Online Broadcast Video Site

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ABC.com is No. 1 Online Broadcast Video Site for November ‘09 in UVs, Marking its 3rd Straight Month of Gains and its Top Number Since May 


ABC.com Claims 7 of the Top 10 Spots in UVs in November, Including The Top 3 New Series with “V,” “FlashForward” and “Modern Family”

ABC’s “Grey’s” and “V” Stand as November 2009’s Top 2 Programs in Total Streams

According to the latest data from Nielsen VideoCensus for November 2009, which included the November  Sweep period, ABC.com (5.8 million UVs) ranked as the No. 1 online broadcast video site for the month in Unique Viewers, beating second-place NBC.com by 34% (4.3 million UVs).  In fact, ABC.com has been the top broadcast site in UVs on each month during calendar year 2009.  

ABC.com grew its Unique Viewers over the previous month for the 3rd straight month (5.6 million UVs – October ‘09), delivering the site’s largest UV count since May 2009.

Program Highlights – Unique Viewers (November ‘09)
For viewing of full episodes and short-form content, ABC.com delivered 7 of the Top 10 spots during November ’09, including the Top 3 freshman series with “V,” “FlashForward” and “Modern Family.”

ABC.com’s Top 10 entries included “V” (No. 2 – 1.572 million Unique Viewers), “Dancing with the Stars” (No. 3 – 1.503 UVs), “Grey’s Anatomy” (No. 4 – 889,000 UVs), “FlashForward” (No. 5 – 885,000 UVs), “Desperate Housewives” (No. 6 – 726,000 UVs), “Modern Family” (No. 8 – 433,000 UVs) and “Ugly Betty” (No. 10 – 401,000 UVs).
 
Program Highlights – Total Streams (November ‘09)
For Total Streams, ABC.com claimed 5 of the Top 7 shows in November ’09, including the Top 2 programs. 

In Total Streams, “Grey’s Anatomy” (17.2 million Total Streams) qualified as the No. 1 show for the month and ABC newcomer “V” (15.3 million TS) finished No. 2.  In fact, ABC.com has placed the top entertainment program online in Total Streams for 11 consecutive months, every month in 2009.

The rest of Top 7 in Total Streams included “Desperate Housewives” (No. 4 – 11.3 million TS), “FlashForward” (No. 6 – 9.5 million TS) and “Dancing with the Stars” (No. 7 – 9.4 million TS).

Broadcast Network Websites – Unique Viewers (November ‘09)   
Name                           Unique Viewers
No. 1 ABC.com          5.8 million
No. 2 NBC.com          4.3 million
No. 3 CBS Television         2.9 million
No. 4 Fox Broadcasting        1.3 million
No. 5 Cwtv.com          1.1 million

Top 10 Programs – Unique Viewers (November ‘09) 
Program                      Net                  Unique Viewers
No. 1 Saturday Night Live  NBC    1.670 million
No. 2 V     ABC    1.572 million
No. 3 Dancing with the Stars ABC    1.503 million
No. 4 Grey’s Anatomy   ABC      889,000
No. 5 FlashForward   ABC      885,000
No. 6 Desperate Housewives  ABC      726,000
No. 7 The Office    NBC      578,000
No. 8 Modern Family   ABC      433,000
No. 9 Biggest Loser   NBC      422,000
No.10 Ugly Betty    ABC      401,000

Top 10 Programs – Total Streams (November ‘09)   
Program                      Net                  Total Streams
No. 1 Grey’s Anatomy   ABC    17.2 million
No. 2 V     ABC    15.3 million
No. 3 The Office    NBC    12.8 million
No. 4 Desperate Housewives  ABC    11.3 million
No. 5 Saturday Night Live  NBC    10.0 million
No. 6 FlashForward   ABC     9.5 million
No. 7 Dancing with the Stars ABC     9.4 million
No. 8 Glee     Fox     8.4 million
No. 9 Heroes    NBC     8.2 million
No.10 Vampire Diaries   CW     7.9 million

ABC.com’s Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2008, over 215 million episodes have been initiated through the ABC.com Full Episode Player.

Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC’s most popular series, as well as ABC.com’s original daily online series “Start Now.” ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

(source: data and information provided by ABC. –  Nielsen Online, VideoCensus, November 2009.  Please Note:  Due to technical issues with Nielsen and/or CBS, CBS’ individual programs are currently unavailable.)