Up against all-original competition on Tuesday, ABC finished #2 to CBS in both Total Viewers and Adults 18-49. The Net marked its most-watched Tuesday since November – since 11/27/12.
At 8pm, opposite CBS’ top-rated NCIS, ABC’s Splash opened way ahead of its unscripted competition in the hour, beating Fox’s Hell’s Kitchen by 3.9 million viewers and by 30% in Adults 18-49. It ranked #1 in the hour with Women 18-34 (tying NCIS) and was the top-rated broadcast with Kids 2-11. The new show gained audience throughout its premiere, building in viewers (+3%) and young adults (+8%) from its first half-hour to its second half-hour. Splash was broadcast TV’s most-social program on Tuesday night. Among Adults 18-49, Splash stands as ABC’s biggest unscripted series debut in more than 2 years and the highest on any net since The X-Factor opened in September 2011 – since 3/6/11 and 9/22/11, respectively. In addition, Splash posted ABC’s top Adult 18-49 rating in the time period with series programming in nearly 1-1/2 years – since 10/18/11.
At 9pm, ABC’s special DWTS: Exclusive First Look pulled in a strong Adult 18-49 number, taking second to NCIS: LA and beating first-run comedies on Fox by 11% (New Girl/The Mindy Project) and on NBC by 133% (Go On/The New Normal).
During the 10pm hour, ABC’s Body of Proof jumped week to week in Total Viewers (+26%) and Adults 18-49 (+25%) to earn season highs. Building its overall audience for its 3rd straight telecast, Body of Proof delivered ABC’s biggest audience in the hour with scripted programming since April 10, 2012.
