Opposite NBC’s big Sunday Night Football contest (Green Bay Packers-Houston Texans) and an NFL-overrun boosted Fox with MLB Playoffs (National League Championship Game 1), ABC continued to grow its Sunday numbers year over year in Total Viewers and Adults 18-49, up for the 3rd straight week this season.
More than doubling its Adult 18-49 lead-in (+114%) and building from start to finish, ABC’s Once Upon a Time stood as Sunday’s #1 scripted broadcast series for the 3rd week in a row. From 8-9pm among Adults 18-49, Once Upon a Time beat out CBS’ Amazing Race by 15% and topped Fox’s post-season baseball by 25% in the preliminary numbers. Based on L+7 ratings for the new season, Once Upon a Time saw its numbers spike by 3.1 million viewers and by 1.4 Adult 18-49 rating points over its initially-reported Live + Same Day ratings. Once Upon a Time greatly improved its time period for ABC over the year-ago night, surging by 2.0 million viewers and by 58% in Adults 18-49.
Exhibiting strong lead-in retention (90%) in the 9 o’clock hour, ABC’s Revenge dominated The Good Wife, leading the CBS drama by 59% in Adults 18-49. In addition, the ABC sophomore drama took second to Sunday Night Football among its broadcast competition in its time period across all key Adults (AD18-34/AD18-49/AD25-54) and key Women (W18-34/W18-49/W25-54). A big gainer in DVR playback, Revenge built from its L+SD to L+7 numbers in premiere week by 2.8 million viewers and by 1.1 Adult 18-49 rating points. ABC’s Revenge was up week to week among Adults 18-49 (+4%), while retaining 100% of the year-ago delivery for Desperate Housewives and its own performance on Wednesday last year.
During the 10 o’clock hour, ABC’s 666 Park Avenue qualified as the #1 non-sports series in its time slot for the 3rd week in a row with Women 18-34. The new ABC drama earned 90% or better week-to-week retention with Total Viewers (98%), Adults 18-34 (92%) and Adults 25-54 (95%). Ranking among the biggest freshman series in premiere week DVR playback, 666 Park Avenue saw its Live + 7 Day Adult 18-49 rating jump by 52% (+1.1 rating) and added on another 2.6 million viewers over its Live + Same Day numbers.
(source: ABC)
