ABC ‘Dancing with the Stars’ danced to major overnight #1 victory


Week two was hot and controlled the number 1 slot for a solid two hours. For the 2nd week in a row, ABC won Monday night (and all 6 half-hours of primetime), leading its nearest competition on the evening (CBS) by 11.6 million viewers (19.9 million vs. 8.3 million) and by 75% in Adults 18-49 (4.9/14 vs. 2.8/8).  ABC was up over the year-ago Monday by 3.1 million viewers and by 20% in Adults 18-49 (16.8 million and 4.1/11 on 3/30/09).    In fact over the past 2 weeks, ABC has delivered the Top 2 most-watched non-sports Mondays for any network in more than 3 years – since 1/15/07.

ABC’s Dancing with the Stars registered as Monday’s #1 TV program for the 2nd straight week with Total Viewers (22.6 million) and Adults 18-49 (5.5/15).  Building steadily throughout its broadcast, DWTS soared to the top of its time period with viewers and young adults, drawing a bigger overall audience than CBS, NBC, Fox and CW combined (4-nets combined = 22.3 million).   Excluding only premieres and finales, DWTS produced its 2nd-most-watched installment ever (pacing within 290k viewers of the show’s biggest-ever non-premiere/non-finale audience).  
For the 2nd consecutive week, ABC’s Castle finished #1 in the 10 o’clock hour and achieved new series highs in both Total Viewers (14.5 million) and Adults 18-49 (3.7/10). The ABC sophomore drama overshadowed its original drama competition in the hour on NBC, more than doubling the overall audience of veteran Law & Order and leading by 106% in Adults 18-49 (L&O = 6.0 million and 1.8/5).  Shooting up over its performance on the year-ago night in Total Viewers (+59%) and Adults 18-49 (+54%), Castle marked the series’ highest-ever numbers for its 2nd straight airing.  

(source: information from ABC)