ABC 'Dancing With the Stars' takes second-place; solid demos


With a Dancing special, and the season premieres of DWTS: The Results and Body of Proof, ABC qualified as the 2nd-most-watched TV network on season-premiere Tuesday to CBS (NCIS/NCIS: LA/Unforgettable). 

ABC outdrew season premiere programming on Fox by 2.9 million viewers (Glee/New Girl/Raising Hope), while doubling NBC’s audience on the night (+100% ahead of the 2-hour season premiere of The Biggest Loser and Parenthood).

From 8-9pm, ABC’s DWTS: Meet the Cast ranked #2 to CBS’ top-rated NCIS premiere in Total Viewers, topping Fox’s season opener of Glee by 1.8 million viewers and the opening hour NBC’s The Biggest Loser 12 premiere by 4.6 million viewers.

Building on its lead-in and gaining audience throughout its telecast against stiff competition, the season opener of ABC’s Dancing with the Stars: The Results finished as the 2nd-most-watched program in the 9 o’clock hour, topping Fox (New Girl/Raising Hope) and NBC (The Biggest Loser). 

The ABC dancing results show also delivered the #2 position in the time period with Women 18-34 and ranked #1 with Women 25-54.   ABC’s DWTS: The Results outdelivered its unscripted competition in the hour by solid margins, leading the second hour of NBC’s The Biggest Loser premiere by 8.3 million viewers and by 17% in Adults 18-49.  NBA champion Metta World Peace (aka Ron Artest) was the first celebrity dancer to be eliminated from the competition this season. 
Showing strong lead-in retention, ABC’s season premiere of Body of Proof earned second place in the 10 o’clock hour, topping NBC’s Parenthood by 4.4 million viewers and by 10% in Adults 18-49.  The sophomore ABC drama also ranked #2 in the hour with Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).
Rising over its season finale in May by double-digit percentages with Adults 18-49 (+10%) and Adults 18-34 (+17%), Body of Proof posted its strongest performance since mid-April on both young adult measures – since 4/19/11 and 4/12/11, respectively.  In addition, Body of Proof equaled the series’ 2nd-highest-ever Women 18-34 rating, hitting its best number since its series debut (on 3/29/11).

Among Adults 18-49 (82%), Body of Proof exhibited its best-ever lead-in retention coming out of DWTS: The Results.

(source: ABC)