The new web-based service launched by ABC News Radio and Citadel Media delivers customized news and music/entertainment feeds directly to station websites. “ABC Digital” offers 12 format-specific feeds. Brief stories from credited sources covering an array of categories are produced and updated 24/7. Photos, slides and graphics are included with each story. ABC Digital also offers stations the opportunity to monetize the content as the service can be locally branded on individual station sites and sponsored by local advertisers.
News categories include World, National, Politics, Business, Entertainment and Health/Lifestyle. Format-specific stories on artists are targeted to Adult Hits, AC, Lite AC, Oldies, Alternative Rock, Active Rock, Classic Rock, Country, CHR, Hot AC, Urban and Urban AC. All feeds include breaking news updates via email to key station contacts so major news being posted can be promoted on-air and listeners can be directed to a station’s site.
“We know that stories break around the clock and on the weekend and we don’t want our listeners finding dated material when they visit our site,” said Deidra Lieberman, General Manager of KSFO and KGO. “ABC Digital keeps our content fresh and helps us offer relevant news and entertainment highlights to our site visitors. This is both cost-efficient and a significant time saver for our team.”