Opposite competition including NBC’s The Voice, CBS’ original lineup and Fox’s Daytona 500, ABC equaled its best numbers since season-premiere Monday in Adults 18-34 and Women 18-34. In addition, ABC registered as the #2 Net on the night with Women 18-34 for the 4th week in a row.
Despite facing stiff competition throughout its 2-hour broadcast, ABC’s The Bachelor grew week to week in Adults 18-49 (+4%) to match its 2nd-highest number this season. In addition, the ABC unscripted series equaled season-high ratings with Adults 18-34 and Women 18-34. The Bachelor finished #2 in its time period with key Women (W18-34/W18-49).
Gaining on its lead-in by 1.1 million viewers in the 10pm hour, ABC’s Castle finished on the heels of CBS’ Hawaii Five-0 (pacing within 300k viewers), while outdrawing NBC’s Voice-driven Smash by 2.2 million viewers. ABC’s Castle was also the #2 drama in the hour with Adults 18-34, Adults 25-54 and key Women (W18-34/W25-54). Building week to week by 5%, ABC’s Castle hit a 5-week high in Adults 18-49 – since 1/16/12.