ABC earned second place on Memorial Day


ABCComing off its week-earlier season opener directly following the high-rated Dancing performance finale, ABC’s 2-hour The Bachelorette shifted back to its regular 8pm start time and ranked a solid #2 against America’s Got Talent during its first hour, and then surged up to #1 during its second hour in Total Viewers and Adults 18-49.  The ABC unscripted series won its 2-hour time period for the 2nd week running with all key Women (W18-34/W18-49/W25-54).

In addition to drawing a larger audience than NBC’s Talent-fueled American Ninja Warrior during the 9 o’clock hour, The Bachelorette beat Ninja Warrior with Adults 18-34 in head-to-head competition by 7%.

The Bachelorette stood as Monday’s #1 TV show for the 2nd consecutive week among its core audience of Women 18-34.

Qualifying as the 2nd-most-watched TV show in the 10 o’clock hour, ABC’s repeat Castle topped NBC’s Grimm repeat by 1.4 million viewers.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.