During the week of September 5, 2011, with its late-night lineup of Nightline and Jimmy Kimmel Live, ABC was up over the prior week in Total Viewers (+10%) and Adults 18-49 (+1%).
In fact, ABC grew its overall late-night audience the most of any broadcast network week to week (NBC was up +8%; CBS was down -2%). With gains over the same week last year in 3 of the last 4 weeks, ABC was up year to year by 9% in Total Viewers and by 2% in Adults 18-49 to stand as the only broadcaster to grow over the year-ago week (NBC was down -7%/-14%; CBS was down -15%/-8%). ABC outdrew CBS in late-night by 11% in Total Viewers.
For the week, ABC’s Nightline once again saw week-to-week increases in overall viewers (+4%) and in the key adult news demo (+1%).
In addition, Nightline was up in Total Viewers and Adults 25-54 over the year-ago week, growing its overall audience year-to-year in 11 of the last 12 weeks.
It placed second across all key target demos: Total Viewers, Adults 25-54 and Adults 18-49. Nightline outperformed CBS’ The Late Show with David Letterman by double-digits in Total Viewers (+34%), Adults 25-54 (+24%) and Adults 18-49 (+20%).
During the week, which included the Labor Day holiday, ABC’s Jimmy Kimmel Live was up week to week by 17% in Total Viewers and by 4% in Adults 18-49.
Growing over the same week last year for the 3rd time in the last 4 weeks, JKL was also up year to year by 18% in viewers and by 13% in young adults to deliver the largest yearly gains of any late-night talk show.
With its second-largest margin of victory this season, ABC’s JKL (M-F 12am) outdelivered CBS’ The Late Late Show with Craig Ferguson (M-F 12:35am) by 30% in Total Viewers to score its 25th win in 26 weeks over the CBS late-night program.
The ABC late-night program outdrew the CBS program in 4 of 5 nights of the week: Tuesday (+8%), Wednesday (+40%), Thursday (+20%) and Friday (+62%). JKL also topped Ferguson in Adults 18-49 (+4%) for the 15th time in the last 16 weeks.
(source: ABC)
