ABC, ESPN, ABC Family to get “Alice in Wonderland” previews


Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network promotion for “Alice in Wonderland.” The stunt provides 60-second first-looks customized for each network, all of which will air between 1/31 and 2/6. Featuring exclusive, never-before-seen footage from director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.

First look sked:

“Desperate Housewives,” Jan. 31, 9/8c 
“The Bachelor,” Feb. 1, 8/7c 

2010 NFL Pro Bowl, Jan. 31, 7:20ET 
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET 

“Greek,” Feb. 1, 10/9c 
“The Parent Trap,” Feb. 6, 8/7c 

The campaign will be supported, and the creative maximized on the studio’s online/social networking sites including Facebook (, Twitter (, You Tube (, and more.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.