Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network promotion for “Alice in Wonderland.” The stunt provides 60-second first-looks customized for each network, all of which will air between 1/31 and 2/6. Featuring exclusive, never-before-seen footage from director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.
First look sked:
“Desperate Housewives,” Jan. 31, 9/8c
“The Bachelor,” Feb. 1, 8/7c
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
“Greek,” Feb. 1, 10/9c
“The Parent Trap,” Feb. 6, 8/7c
The campaign will be supported, and the creative maximized on the studio’s online/social networking sites including Facebook (Facebook.com/Disney), Twitter (Twitter.com/disneypictures), You Tube (YouTube.com/DisneyMovieTrailers), Disney.com and more.