ABC extols Anatomy of primetime performance


* From 8-9pm against CBS’ top-rated The Big Bang Theory and Rob, along with Fox’s American Idol, ABC’s Winter Wipeout beat out NBC’s comedies by wide margins (30 Rock/Parks and Recreation), leading by 2.5 million viewers and by 20% in Adults 18-49.  Despite the stiff time-period competition, Wipeout’s audience grew by 5% in viewers and by 19% in Adults 18-49 from its first to its second half-hour. 

* Surging over its lead-in by 94% to win the 9 o’clock hour in Adults 18-49, ABC’s Grey’s Anatomy defeated CBS’ Person of Interest by 6%, Fox’s Idol-driven The Finder by 46% and NBC’s comedies (The Office/Up All Night) by 52% (2.3/6). ABC’s Grey’s Anatomy registered as Thursday’s #1 drama in the key young adult sales demographic for its 12th straight original telecast this season.  Grey’s was up over its most recent original airing two weeks ago in Total Viewers, while holding 100% of its Adult 18-49 audience.

* During the 10 o’clock hour, ABC’s Private Practice more than doubled the delivery of NBC’s The Firm in Total Viewers (+123%) and nearly tripled its Adult 18-49 number (+188%).  In addition, Private Practice stood as the #1 drama during Thursday’s 10pm hour for the 12th consecutive first-run broadcast this season in Adults 18-34 and Women 18-34.  In fact, ABC’s Private Practice outdelivered CBS’ The Mentalist by 38% in the hour among Adults 18-34.  ABC’s Private Practice produced its most-watched telecast in 4 weeks and built 10% in Adults 18-49 over its last original airing two weeks ago.

Based on Fast Affiliate Live + Same Day Ratings