ABC Family Enjoys a Record-Setting July in Primetime in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos. July 10 Wraps as ABC Family’s Most-Watched Month Ever in Females 12-34 and 2nd Most-Watched on Record in Women 18-34 and Viewers 12-34.
Qualifies as July’s No. 1 Cable Network in Women 18-34 and No. 2 in Women 18-49, Key 12-34 Demos and Female Teens.
“The Secret Life of the American Teenager,” “Pretty Little Liars” and “Huge” Rank as July’s Top 3 Cable Scripted Series Among Women 18-34.
For the Month of July, “The Secret Life of the American Teenager” is Cable’s No. 1 Scripted Series in Adults 18-34 and Women 18-49.
ABC Family is Home to 2 of the Month’s Top 3 Scripted Cable Series in Key 12-34s.
“Harry Potter and the Order of the Phoenix” is Ad-Supported Cable’s No. 1 Movie of the Month in Viewers 12-34.
July 2010 Prime Highlights
Continuing to set new records every month, ABC Family recorded best-ever July deliveries in Prime in Total Viewers (1.5 million), Adults 18-34 (420,000), Adults 18-49 (722,000) and Viewers 12-34 (691,000) – and with all three key female targets. Moreover, July 2010 wrapped as ABC Family’s most-watched month on record in Females 12-34 (509,000) and 2nd most-watched month in Women 18-34 (296,000) and Viewers 12-34 (691,000).
Moreover, ABC Family posted its 5th straight month of year-to-year gains in Total Viewers and 4th consecutive month among both Adults 18-34 and Viewers 12-34.
ABC Family ranked as July’s No. 1 cable network in Prime in Women 18-34 and No. 2 in Women 18-49 (487,000), Viewers 12-34, Females 12-34 and Female Teens (213,000). Furthermore, ABC Family wrapped as a Top 5 cable network in Prime in Adults 18-34 (No. 4), Adults 18-49 (No. 5) and Teens (No. 3 – 271,000), and secured a Top-10 finish in Total Viewers (No. 7).
Among Women 18-34, “The Secret Life of the American Teenager” (No. 1 – 998,000), “Pretty Little Liars” (No. 2 – 859,000) and “Huge” (No. 3 – 571,000) ranked as the month’s top 3 scripted series on cable.
“The Secret Life of the American Teenager” ranked as cable’s No. 1 scripted series in July in Adults 18-34 (1.3 million) and Females 12-34 (1.8 million).
In Females 12-34, ABC Family was home to the top 2 scripted cable series in July: “The Secret Life of the American Teenager” (No. 1 – 1.8 million) and “Pretty Little Liars” (No. 2 – 1.7 million).
In Viewers 12-34, ABC Family claimed 2 of the month’s top 3 scripted cable series: “The Secret Life of the American Teenager” (No. 2 – 2.1 million) and “Pretty Little Liars” (No. 3 – 1.9 million).
“Harry Potter and the Order of the Phoenix” (7/11/10, Sun., 8:00 – 11:00 p.m.) stood as the No. 1 movie on all ad-supported cable for the month of July in Viewers 12-34 (1.1 million).
(Source: ABC – Nielsen Media Research, July 10: 6/28/10-7/25/10 — Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Ranks based on 000s, then rating, unless otherwise noted)
