ABC finished 4th w/ repeats of ‘The Middle, Modern Family and Cougar Town’


Building on its Lead-in Against an Expanded “Idol,” ABC’s Repeat “The Middle” is the No. 1 Scripted Show at 8:30PM in Adults 18-49. ABC’s “Modern Family” is the No. 1 Scripted TV Show in its Slot for the 8th Time In 9 Telecasts with Adults 18-49, Beating a Replay of “Criminal Minds” by 29%.

Marking its Top Repeat Performance in the Half-Hour in Nearly 5 Months, “Modern Family” Marks its Best-Ever Replay When Airing Opposite “Idol” .

“The Middle” (8:30-9:00 p.m.)
Building on its lead-in by 14% at 8:30 p.m. against the second half-hour of an expanded 2-hour “Idol,” ABC’s repeat “The Middle” ranked as the No. 1 scripted TV show in its slot among Adults 18-49 (1.6/5), matching the freshman season-finale episode of CBS’ “Accidentally On Purpose” and beating NBC’s original “Mercy” by 33% (1.2/3).  In addition, ABC’s repeat freshman comedy beat the season closer of “Accidentally On Purpose” in Adults 18-34, Men 18-34, Women 18-34 and Women 18-49. 

“Modern Family” (9:00-9:30 p.m.)
Jumping 38% from its lead-in against the third half-hour of “Idol,” ABC’s repeat “Modern Family” finished as top-rated scripted show at 9:00 p.m. among Adults 18-49 (2.2/6), beating CBS’ replay “Criminal Minds” by 29% (1.7/5) and NBC’s “Law & Order: SVU” replay by 83% (1.2/3).  “Modern Family” has registered as the No. 1 scripted show in its time period on 8 of its last 9 telecasts (including both repeats and originals).

Among Adults 18-49, “Modern Family” posted its highest-rated repeat performance in the slot since the beginning of December (since 12/2/09), its 2nd-highest-ever replay in the half hour.  In fact it was the ABC freshman comedy’s best-ever repeat number when airing head-to-head against “Idol”.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source:  ABC – Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/21/10.)