ABC has strong Sunday second place 18-49, w/ 'Desperate Housewives'


Up against stiff May Sweep competition including CBS’ 3-hour Survivor finale coverage, ABC earned second place on Sunday in Total Viewers and Adults 18-49, while finishing #1 with Women 18-34.

In viewers and young adults, ABC marked its strongest Sunday in more than 2 months – since 3/6/11.

Growing 6% week to week in the 7 o’clock hour, ABC’s America’s Funniest Home Videos registered as the #1 show in its slot among Adults 18-49.

Building over its lead-in at 8pm against the opening hour of CBS’ Survivor: Redemption Island season finale, ABC’s Extreme Makeover: Home Edition ran as the 2nd-most-watched TV show in its hour.  In addition, the ABC unscripted series topped NBC’s Minute to Win It in the time period by 3.0 million viewers and by 133% in Adults 18-49. 

On its season finale, ABC’s Home Edition produced its biggest overall since February and its top Women 18-34 number since January – since 2/20/11 and 1/30/11, respectively.

ABC’s 2-hour season finale of Desperate Housewives ran a strong second to CBS Survivor in Total Viewers and Adults 18-49.  The show dominated the 9-11pm time period by 33% in Women 18-34, to rank as the #1 TV show of the night.  In addition, Housewives stood as Sunday’s most-watched scripted program for the 3rd week in a row.  

Despite facing the Survivor finale, Desperate Housewives produced its best Adult 18-49 rating since April and its top Women 18-34 rating since March – since 4/24/11 and 3/6/11, respectively.

In Total Viewers and Adults 18-49, Desperate Housewives produced ABC’s strongest performance in the time period with regular programming in over 4 months – since 1/9/11.

(source: ABC)