Overall: During the week of 9/17/12, the week prior to the official start of the television season, ABC posted its strongest results in 3 months with Total Viewers and Adults 18-49 – since w/o 6/18/12.
Monday: Spiking week to week in viewers (+30%) and young adults (+36%) opposite stiff competition from NBC’s 2-hour The Voice leading into the series debut of Revolution and season/series premieres on Fox (Bones/Mob Doctor), ABC’s 3-hour broadcast of the CMA Music Festival: Country’s Night to Rock generated the Net’s biggest Monday in more than 2 months – since 7/16/12.
Tuesday: Shooting up from its lead-in and gaining audience from its first to second hour against all-original competition on NBC (Go On/The New Normal/Parenthood) and Fox (So You Think You Can Dance season finale), A Special Edition of 20/20 – Best in TV: The Greatest TV Shows of Our Time with Barbara Walters produced a summer-high in the 2-hour time period with ABC’s best non-sports results in the slot in 4 months with Total Viewers, Adults 18-49 and Adults 25-54 – since 5/22/12. I Love Lucy won best TV show of all time. During its second hour from 10-11pm, ABC’s 20/20 qualified as the most-watched program, outdrawing NBC’s Parenthood by 2.7 million viewers. In addition, the ABC newsmagazine won the 10 o’clock hour in Adults 25-54, beating the NBC first-run drama by 9% and holding a 17% advantage with Teens 12-17. Among key Adults (AD18-49/AD25-54), 20/20 scored the Net’s highest non-sports ratings in the time period, outside of the regular broadcast season, in 2 years – since 9/14/10.
Thursday: The season finale of ABC’s Wipeout grew week to week by 11% in Total Viewers and by 9% in Adults 18-49 against stiff competition from Fox’s The X Factor and NBC’s season premiere. The ABC unscripted series drew a 26% larger audience than NBC’s sophomore season premiere of Up All Night from 8:30-9pm.
Friday: Featuring Shark Tank, What Would You Do? and 20/20, ABC ranked #1 on Friday night for the 2nd week in a row among Adults 18-49 and Adults 25-54. Once again winning the 8 o’clock hour, ABC’s Shark Tank stood as Friday’s most-watched TV program for the 2nd straight week, while also finishing as the night’s highest-rated program in Adults 25-54. Shark Tank ranked #1 in its time slot in Adults 18-49 for the 2nd week in a row. ABC’s What Would You Do? led its network rivals in the 9 o’clock hour among Adults 18-49, while ranking #1 outright in Adults 25-54 to finish as the #2 TV show of the night (tied with ABC’s 20/20). ABC’s 20/20 was #1 in the 10 o’clock hour among key Adults (AD18-49/AD25-54), tying What Would You Do? as the #2 TV show on Friday in the key news demo. Head to head from 10-11pm, ABC’s 20/20 continued to beat out NBC’s Dateline by double-digit margins in Total Viewers (+16%), Adults 25-54 (+46%) and Adults 18-49 (+40%). ABC’s 20/20 featured “Intoxication Nation,” a report on drinking in America. ABC’s 20/20 was up sharply over its telecast on the same night last year, jumping by 1.7 million viewers, by 46% in Adults 25-54 and by 40% in Adults 18-49.
Saturday: Featuring Saturday Night Football (Clemson at Florida State), ABC towered over Fox’s college football game coverage in primetime by 61% in Total Viewers and by 143% in Adults 18-49. Airing from 8:06-11:58pm, ABC’s Saturday Night Football dominated Fox College Football (Kansas State University at University of Oklahoma from 7:51-11:09 p.m.) by 2.0 million viewers and more than doubled the Fox game in young adults (+125%). Saturday Night Football was up over the prior week’s game by 13% in Adults 18-49.
Sunday: ABC’s telecast of The 64th Primetime Emmy Awards attracted an average audience of 13.3 million viewers and a 3.9 rating, 10 share among Adults 18-49, ranking as the #1 entertainment program of the night and pacing behind only NBC’s high-rated Sunday Night Football NFL game (New England Patriots-Baltimore Ravens). In Total Viewers and Adults 18-49, The 64th Primetime Emmy Awards produced ABC’s best results with entertainment programming in the 3-hour time period in 7 months – since the Academy Awards on 2/26/12. Hosted by ABC’s Jimmy Kimmel, The Emmy Awards was up year to year by 7% in viewers over its year-ago telecast on Fox. In addition, the annual awards show surged by 1.0 million viewers from its last telecast on ABC 4 years ago. In fact, The 64th Primetime Emmys outdrew 3 of its last 5 broadcasts.