ABC held its own against Stanley Cup


ABCMonday: From 8-10pm against the NHL Stanley Cup Finals on NBC, ABC’s The Bachelorette ranked as the #1 regular program in its 2-hour time period with Total Viewers and Adults 18-49.  In addition, the ABC unscripted series won its time slot in key Women (W18-49/W25-54).  Spiking by double-digits week to week in Total Viewers (+20%) and Adults 18-49 (+18%), The Bachelorette hit season highs in both measures.  At 10 pm, ABC’s Mistresses is seeing substantial gains via TV playback.  Based on the first round of Live + 7 Day ratings for the new drama, Mistresses’ debut in Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data.  In the Live + 3 Day ratings, Mistresses has increased by 5-tenths of an Adults 18-49 rating point from its next day number on each of its first 3 telecasts.

Tuesday: On its first telecast in 3 weeks, following preemptions for the NBA Finals, ABC’s Extreme Weight Loss was up 20% in Adults 18-49 over its last airing (on 6/4/13), equaling its highest rating since July 15, 2012.  Hitting new season highs in Adults 18-34 and Women 18-34, Extreme Weigh Loss also delivered its best numbers since last July on both measures.  Building from 8-10pm against stiff Tuesday competition from Fox’s So You Think You Can Dance and NBC’s America’s Got Talent, the ABC unscripted series grew by 11% in viewers and by 30% in young adults from its first half-hour to its final half-hour.

Thursday: From 9-10pm, ABC’s Motive return outdrew Fox’s Does Someone Have to Go? by 2.9 million Total Viewers. On its first telecast in 4 weeks, following preemptions for the NBA Finals, ABC’s Rookie Blue held 100% of its most recent airing among both Adults 18-49 and Adults 25-54. The ABC drama ranked #1 in the 10 o’clock hour with Adults 25-54 for the 2nd time in 3 telecasts.