ABC is daytime winner with women 18-49


Posting Its 4th Straight Week of Gains, ABC Is Daytime’s No. 1 Network with Women 18-49, Extending Streak to 15 Straight Weeks. President Barack Obama’s Historic Visit to “The View” Marks the Talker’s Most-Watched Week Among Total Viewers in 6 Months.  “The View” Posts Its Best Weekly Deliveries in 24 Weeks with Women 18-49 and in 22 Weeks with Women 18-34. ABC Delivers 2 of Daytime’s Top 3 Programs in the Key Women Demos 18-49 and 18-34.

ABC Daytime: Growing its audience for the 4th consecutive week, ABC ranked as Daytime’s No. 1 network with Women 18-49 (1.1 rating/745,000 – tie), marking the net’s 15th consecutive weekly win.

Featuring President Barack Obama’s historic visit on Thursday (7/29/10), this was “The View’s” most-watched week in Total Viewers (4.09 million) in 6 months – since week of 2/8/10.

Thursday’s broadcast of “The View” qualified as the series’ most-watched broadcast ever in Total Viewers (6.63 million), exceeding its previous peak delivery achieved the day after the 2008 Presidential Election (6.17 million, 11/5/08).

“The View” was Thursday’s No. 1 Daytime program in Total Viewers, Women 18-34 (1.5 rating/523,000) and Women 18-49 (2.0 rating/1.34 million).

 “The View” delivered its largest weekly audience in 24 weeks with Women 18-49 (1.4 rating/905,000) and in 22 weeks with Women 18-34 (1.0 rating/335,000) – since the weeks of 2/8/10 and 2/22/10, respectively.

In Women 18-34, ABC aired 2 of Daytime’s Top 3 programs: “The View” (No. 2 – 1.0 rating/335,000) and “General Hospital” (No. 3T – 0.9 rating/305,000).

In Women 18-49, ABC also claimed 2 of the week’s Top 3 Daytime programs: “The View” (No. 2 – 1.4 rating/905,000) and “General Hospital” (No. 3 – 1.2 rating/826,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 26, 2010:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS    3.47 million        No. 1T ABC   1.1/745,000
                No. 2 ABC    2.90 million        No. 1T NBC   1.1/735,000
                No. 3 NBC    2.56 million        No. 3 CBS    1.0/691,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s
The Young & the Restless   CBS   1.7/1.13 million
The View               ABC   1.4/905,000
General Hospital           ABC   1.2/826,000
Days of Our Lives           NBC   1.1/735,000
Bold & the Beautiful       CBS   1.1/713,000

(Source: ABC – NTI, Live + Same Day:  Week of 7/26/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average. Ties are based on rating)


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