ABC Monday stays #1 non-sports and tops in women 18-49


ABC Stands as Monday’s No. 1 Non-Sports Net in Viewers and Adults 18-49. Ranking as the Night’s No. 1 Regular TV Program, ABC’s “The Bachelor” Retains 98% Week to Week in Adults 18-49, 100% in Women 18-49 and Grows in Men 18-34

ABC’s “Castle” Marks its 3rd-Best Repeat Telecast Ever in Viewers and Adults 18-49  

Monday Night (8:00-11:00 p.m.)
Holding strong against NBC’s Olympic coverage with “The Bachelor” and a repeat airing of “Castle,” ABC stood as the No. 1 non-sports network on Monday with Total Viewers (9.6 million) and Adults 18-49 (3.2/8), outpacing its nearest competition by 1.5 million and by 23% in Adults 18-49 (CBS = 8.1 million and 2.6/6)

“The Bachelor: On the Wings of Love” (8:00-10:00 p.m.)
Monday’s No. 1 regular TV program in Total Viewers (11.5 million) and Adults 18-49 (4.0/10), ABC’s “The Bachelor” paced well ahead of its non-Olympic competition from 8:00-10:00 p.m., besting runner-up CBS by 3.5 million viewers and by 43% with young adults (CBS – 8.0 million and 2.8/7).  The ABC unscripted series finished No. 1 against regular competition in its 2-hour time period for the 5th consecutive week in Adults 18-34 and registered as Monday’s No. 1 TV series telecast with Women 18-34 for its 7th consecutive airing this season.

Despite facing the first Monday of NBC’s Winter Olympic coverage, “The Bachelor” retained an impressive 98% of its Adult 18-49 audience week to week (4.0/10 vs. 4.1/10), 100% among Women 18-49 (6.0/14), and grew among Men 18-34 (+6% – 1.9/6 vs. 1.8/5). 

“The Bachelor” grew its young audience during each half-hour from 8:00-10:00 p.m., building by 19% in Adults 18-49 (3.7/10 to 4.4/10) from start to finish.

“Castle” (10:00-11:00 p.m.)
Opposite NBC’s Olympic coverage in the 10 o’clock hour, ABC’s “Castle” marked its 3rd-highest-ever repeat results in both Total Viewers (5.7 million ) and Adults 18-49 (1.5/4).   

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: information provided by ABC. –  Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/15/10.