ABC new Tuesday lineup gains for 2nd straight week


Tuesday Night (8:00-11:00 p.m.)
With its mid-season Tuesday drama lineup, ABC continued to deliver substantial year-to-year gains on the evening, surging over the year-ago night (1/12/10) by 2.4 million viewers (5.5 million vs. 3.1 million) and by 50% in Adults 18-49 (1.5/4 vs. 1.0/3). 

“No Ordinary Family” (8:00-9:00 p.m.)
In the 8:00 p.m. hour against established original competition on both CBS (“NCIS”) and NBC (“The Biggest Loser: Couples”), ABC’s “No Ordinary Family” improved its time period by impressive margins in Total Viewers (+135% – 5.4 million vs. 2.3 million) and Adults 18-49 (+88% – 1.5/4 vs. 0.8/2) over the same night last year. 

“V” (9:00-10:00 p.m.)
Building on its lead-in among viewers (+7%) and young adults (+27%) against CBS’ original “NCIS: Los Angeles” and the second hour of NBC’s 2-hour “The Biggest Loser: Couples,” ABC’s “V” defeated Fox’s “Million Dollar Money Drop” in Total Viewers (5.8 million vs. 5.1 million) and Adults 18-49 (1.9/5 vs. 1.8/5).  Despite increased competition in the hour this week from a first-run airing of CBS’ “NCIS: Los Angeles,” ABC’s “V” showed strong retention of its week-ago season opener in Total Viewers (88%) and Adults 18-49 (90%). 

“Detroit 1-8-7” (10:00-11:00 p.m.)
ABC’s freshman “Detroit 1-8-7” grew its 10 o’clock time slot year to year for the Net by 1.0 million viewers (5.3 million vs. 4.3 million), from the same night last year with original drama programming.  

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/11/11.

(Source: ABC)