ABC only broadcaster in Late-Night seeing year-to-year growth


During the week of November 28, 2011, with its late-night lineup of Nightline and Jimmy Kimmel Live, ABC saw gains over the year-ago week for the 2nd week in a row in both Total Viewers (+1%) and Adults 18-49 (+4%).

In addition, for the 2nd straight week, ABC stood as the only broadcast net to see year-to-year increases in both Nielsen measures. (CBS was down -15%/-18%, respectively; NBC was up +2%/down -12%, respectively). For the 7th time this season, ABC drew a larger overall audience than CBS in late-night (+11%). ABC was the #1 network in late-night in Adults 18-49 for the 2nd week running.

For the week, ABC’s Nightline took second in late-night across all key target demos: Total Viewers, Adults 25-54 and Adults 18-49. For the 4th week in a row, Nightline outdrew the year-ago week in Total Viewers. Nightline topped CBS’ The Late Show during the week in Total Viewers (+1.020 million), Adults 25-54 (+280,000) and Adults 18-49 (+159,000).

Season to date for the 2nd straight year, Nightline ranks #1 in late-night among Total Viewers, Adults 25-54 and Adults 18-49, ahead of both NBC’s The Tonight Show and CBS’ The Late Show. Season to date, Nightline is up by 3% in Total Viewers compared to the same point last year, standing as the only program to grow year to year in Total Viewers versus The Tonight Show (-3%) and The Late Show (-7%).  

During the week, ABC’s Jimmy Kimmel Live grew over the same week last year by 6% in Total Viewers and by 10% in Adults 18-49, standing as the only late-night broadcast talk show to post gains over the year-ago week in both Nielsen measures. In addition, JKL grew its overall audience year to year for the 10th time in 11 weeks this season.

ABC’s JKL drew a larger overall audience than NBC’s Late Night with Jimmy Fallon, marking the ABC late-night program’s 4th straight victory over the NBC program in Total Viewers. ABC’s JKL led CBS’ The Late Late Show with Craig Ferguson by double-digit percentages in both Total Viewers (+24%) and Adults 18-49 (+27%), besting the CBS late-night program in overall viewers for the 11th time in the 11 weeks of the season.

In addition, the ABC late-night program topped the CBS program in all 5 days of the week in both viewers and young adults. For the season to date (11 weeks), Jimmy Kimmel Live is building its overall audience over the comparable weeks last year by 5% in Total Viewers, growing the most year to year among the late-night talk shows (broadcast or cable).

JKL is also the only late-night talk show up through the same point last season in Adults 18-49 (+1%), while NBC’s The Tonight Show with Jay Leno (-13%), Fallon (-7%) and Last Call with Carson Daly (-14%), CBS’ The Late Show with David Letterman (-4%) and Ferguson (-5%), Comedy Central’s The Daily Show with Jon Stewart (-5%) and The Colbert Report (-5%), TBS’ Conan (-67%) and E!’s Chelsea Lately (-18%) are all down.

(source; ABC)