The ABC O&O Television Stations Group has introduced a redesign across all 10 of its websites, featuring large 16×9 format media player. The player seamlessly integrates video, graphics, text and ads—allowing users to rapidly browse different stories and branded entertainment while the player continues to deliver content. Ads are fully integrated into the media player’s platform, benefiting both users and clients with ad presentation that appears more relevant and less intrusive. Site navigation is designed to be more intuitive and features a customizable dashboard-style control panel where individual users can pick and choose the content of greatest interest to them. The new design offers more content choices to the user, while at the same time offering an uncluttered appearance.
The ABC stations launching redesigned websites include WABC-TV in New York, KABC-TV in Los Angeles, WLS-TV in Chicago, WPVI-TV in Philadelphia, KGO-TV in San Francisco, KTRK-TV in Houston, WTVD-TV in Raleigh-Durham, KFSN-TV in Fresno, WJRT-TV in Flint, and WTVG-TV in Toledo.
Schematic, a WPP Digital company, worked closely with the stations in the development and implementation of the redesign.
