The ABC Owned Television Stations Group has formed a strategic marketing alliance with Cox Cross Media, which is working with more than 700 local media web and mobile sites. The alliance expands the sales opportunities available at ABC Owned Television Stations Group’s 10 local websites and provides the digital marketplace a single access point to one of the largest pure content entities online today. The 10 local websites include:
— WABC-TV New York
— KABC-TV Los Angeles
— WLS-TV Chicago
— WPVI-TV Philadelphia
— KGO-TV San Francisco
— KTRK-TV Houston
— WTVD-TV Raleigh-Durham, N.C.
— KFSN-TV Fresno, Calif.
— WJRT-TV Flint, Mich.
— WTVG-TV Toledo, Ohio
"Cox Cross Media brings fresh ideas and platforms to the ad-buying market," said John Watkins, president of ABC National Television Sales, which represents the local ABC websites in this arrangement. "By joining Cox Cross Media’s footprint and expertise, we can offer ease of execution, making it simple to place advertising on local media sites."
As media platforms continue to integrate, Cox Cross Media’s technology bridges the online, television and mobile buying experience. Online options extend beyond banner ads to include a wide range of effective interactive display, video and integration formats. The central hub of Cox Cross Media’s solution is complete transparency via an open-use data base.
In addition to representing the ABC O&Os, their websites and the ABC SuperSign in Times Square, ABC National Television Sales provides TV advertising and marketing services for various properties outside the ABC fold, including out-of-home venues such as gas stations, taxicabs and grocery stores, as well as regional sports networks and major sports franchises.
