ABC pleased with Off the Map debut


Please note that due to coverage of the Tucson Memorial, Nielsen’s Fast Affiliate estimates for Wednesday’s programming between 8:30-10pm are approximate and subject to change with the release of the National ratings later today.  Also because of the irregular start and end times and last-minute scheduling changes, normal television viewing patterns were disrupted throughout the evening.  

With 2 repeat and 2 original comedies, scheduled around the Tucson Memorial, and the series debut of Off the Map from 10-11pm, ABC won Wednesday night in Total Viewers and Adults 18-49.  In fact ABC finished #1 on Wednesday in Adults 18-49 for the 3rd week in a row..

The Net was up sharply over the same night last year in both viewers (+55%) and young adults (+32%).  

Starting off the evening with a dominant victory at 8pm, ABC’s The Middle marked its 4th consecutive week as the #1 TV show in its half-hour among Adults 18-49.  The ABC sophomore comedy was also the most-watched television show overall in its half-hour for the 2nd week in a row. 

Building its numbers for the 2nd straight week, The Middle hit series highs in both Total Viewers and Adults 18-49. 

Airing at different times across in various time zones (9:20-9:51pm ET/9-9:31pm PT),  ABC’s Modern Family qualified as Wednesday’s #1 TV show for its 12th straight first-run airing this season in Adults 18-49. 

From 10-11pm, ABC’s series debut of Off the Map delivered big time period improvement for the Net, bringing 70% more Total Viewers and 83% more Adults 18-49 to the hour over its performance with regular programming this season.  In fact among young adults, the new show topped the season averages of ABC’s last 7 dramas in the hour.   

In viewers and young adults, Off the Map achieved 15-month time-period highs for ABC with regular programming in the hour  – since 9/23/09 and 9/30/09, respectively.

The new ABC drama took second place in the hour among Total Viewers and Adults 18-49, beating CBS programming, and ranked #1 with key Men (M18-49/M25-54) and Teens 12-17.

(Source: ABC)