ABC posted season highs Sunday night


ABCWith America’s Funniest Home Videos and The 40th Anniversary American Music Awards, ABC posted season highs on Sunday night in Total Viewers and Adults 18-49. Surging week to week to season highs in viewers (+23%) and young adults (+21%), ABC’s America’s Funniest Home Videos attracted its biggest audience since early March and equaled its top Adult 18-49 number since the beginning of May – since 3/4/12 and 5/6/12, respectively.

Up against huge NFL-fueled competition on the evening, including a down-to-the-wire Sunday Night Football contest (Pittsburgh Steelers-Baltimore Ravens) and an NFL primetime overrun-boosted CBS (Colts-Patriots), ABC’s broadcast of The 40th Anniversary American Music Awards made it the dominant #1 non-sports net from 8-11pm among Adults 18-49, towering over CBS by 55% and Fox by 70%.  In addition, ABC’s AMA telecast won its 3-hour time period over Sunday Night Football across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11. In fact, it was the #1 TV show of the night with Women 18-34, Women 18-49 and Teens 12-17.   An estimated 25.0 million viewers watched at least some portion of The 40th Anniversary American Music Awards on ABC during its 3-hour broadcast – unduplicated Viewers 2+ watching 6 minutes or more of the broadcast. Despite the substantial competition during primetime, the 2012 AMAs scored ABC’s highest numbers in the time period since the Emmy Awards in September, eight weeks ago, with Total Viewers and Adults 18-49 – since 9/23/12.