ABC ranked #1 with Women


ABCMonday: On Memorial Day, ABC finished as the #2 broadcaster in viewers and young adults, while ranking #1 for the 3rd week in a row across the Women demographics (W18-34W18-49/W25-54).  Coming off its week-earlier season opener directly following the high-rated Dancing performance finale, ABC’s 2-hour The Bachelorette shifted back to its regular 8pm start time and ranked as the #2 broadcast against America’s Got Talent during its first hour, and then surged up to #1 during its second hour in Total Viewers.  The ABC unscripted series won its 2-hour time period for the 2nd week running with all key Women (W18-34/W18-49/W25-54).  In addition to drawing a larger audience than NBC’s Talent-fueled American Ninja Warrior during the 9 o’clock hour, The Bachelorette beat Ninja Warrior with Adults 18-34 in head-to-head competition by 7%.  The Bachelorette stood as Monday’s #1 TV show for the 2nd consecutive week among its core audience of Women 18-34.  Qualifying as the 2nd-most-watched TV series in the 10 o’clock hour, ABC’s repeat Castle topped NBC’s Grimm repeat by 1.6 million viewers.

Tuesday: From 8-9pm, the 1-hour season finale of Cougar Town grew over its most recent airing two weeks ago in viewers (+9%) and young adults (+20%). Nearly doubling its lead-in (+97%) against NBC’s America’s Got Talent, A Special Edition of 20/20: The Jubilee Queen with Katie Couric finished as the 2nd-most-watched broadcast in its 2-hour 9-11pm time period.  The ABC newsmagazine also took second place with Adults 25-54 and key Women (W18-49/W25-54).   Building sharply from its first hour to its second hour in Total Viewers (+25%), Adults 18-49 (+25%) and Adults 25-54 (+31%), ABC’s 20/20 moved up to #1 against its rivals during the 10 o’clock hour to beat out CBS’ competing newsmagazine (48 Hours Mystery) on all 3 measures.  A Special Edition of 20/20: The Jubilee Queen with Katie Couric attracted ABC’s biggest non-sports summertime audience (Memorial Day-Labor Day) to the time period in 2 years – since 6/1/10.

Wednesday: With 6 repeat comedies on Wednesday night, ABC outdelivered NBC with Game 1 of the Stanley Cup Finals by double-digit margins in Total Viewers (+25%) and Adults 18-49 (+20%). ABC’s encore Modern Family at 9pm stood as the #1 scripted show of the night on the major nets with young adults.

Thursday: From 8-10pm, ABC’s Duets beat out Fox by 15% in Adults 18-49, with the season’s final two episodes of Touch.  The new ABC singing competition ranked #1 in its 2-hour slot across all key Women (W18-34/W18-49/W25-54).  Gaining audience throughout its broadcast, Duets surged by double digits from its first to second hour in Total Viewers (+13%) and Adults 18-49 (+21%).  In fact from 9-10pm, Duets defeated the season finale of Fox’s Touch by a resounding 31% in Adults 18-49.  Duets scored strong retention of its week-ago series debut across key measures:  W18-34 (100%), AD18-34 (92%), W18-49 (92%), AD18-49 (88%) and Total Viewers (87%).  In the 10 o’clock hour, ABC’s Rookie Blue finished as the 2nd-most-watched series in its slot for the 2nd week running.   In addition, Rookie Blue stood as the #1 series in the hour with key Women (W18-49/W25-54).  Similarly to its lead-in, Rookie Blue exhibited impressive retention of its week-earlier premiere.  In fact the ABC drama held 100% of its opening numbers with Adults 18-49, Men 18-49, Adults 18-34 and Women 18-34.

Friday: With a repeat Shark Tank leading into originals of Primetime: What Would You Do? and 20/20, ABC ranked as the #1 major network on Friday night in Adults 18-49, beating runner-up NBC with an all-original line-up by 18%. Jumping 30% over the year-ago night among young adults, the Network soared to its top summertime (Memorial Day-Labor Day) number on the night in Adults 18-49 in nearly 2 years – since 7/23/10. At 8 o’clock, ABC’s encore Shark Tank was the #1 broadcast program among Adults 18-49, outperforming its repeat competition in the hour on CBS (Undercover Boss) by 20% and Fox (House) by 100%. Shark Tank grew over the prior week’s replay by 7% in Total Viewers and by 20% in Adults 18-49. Surging over its lead-in by 36% at 10pm, ABC’s 20/20 finished as Friday’s #1 show on the major nets in Adults 18-49 for the 2nd week in a row.

Saturday:  With back-to-back repeats of Secret Millionaire, ABC stood as the most-watched broadcast network on Saturday night, outdrawing NBC with Game 2 of the Stanley Cup Finals by 37% and Fox with Baseball coverage by 9%. In fact, ABC drew a larger overall audience than NBC in all 3 hours of the evening. From 8-9pm, ABC’s replay Secret Millionaire qualified as the #1 program in Total Viewers, drawing a larger overall audience than CBS’ comedies (including an original How to be a Gentleman) and Fox’s Saturday Baseball. A second encore telecast of Secret Millionaire at 9 o’clock was the most-watched series in the hour, topping its repeat drama competition on CBS by 12% and Baseball coverage on Fox by 6%. At 10pm, a third repeat of Secret Millionaire outdrew NBC’s Stanley Cup Finals by 20% in Total Viewers.

Sunday:  During the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos took second to CBS’ 60 Minutes in Total Viewers and Adults 18-49.  Building on its lead in at 8pm by double digits with viewers (+19%) and young adults (+25%), ABC’s season premiere of Secret Millionaire earned second among the broadcasters in its hour, gaining audience throughout its telecast.  Secret Millionaire produced ABC’s top summertime (Memorial Day-Labor Day) numbers with regular programming in the time period since 2008 in Total Viewers, and since 2009 in Adults 18-49 – since 7/6/08 and 8/30/09, respectively.  From 9-11pm, ABC’s season opener of EM: Weight Loss Edition finished as the #1 series among Adults 25-54 and Women 18-49 in its 2-hour time period. From its first hour to its second hour opposite competition from the Miss USA Pageant, the ABC unscripted series grew by 9% in Total Viewers and by 14% in Adults 18-49.

(source: ABC)