ABC Regional Sports and Entertainment Sales, a division of ABC National Television Sales, has been appointed the exclusive ad sales rep for The City Investment Fund, L.P.’s new electronic sign in New York City’s Times Square. The 783-square-foot sign is the first in Times Square to use Mediamesh technology. The multi-storied digital billboard debuted this week at 1605 Broadway, home to the Crowne Plaza hotel that recently completed an $85 million renovation.
The multiyear rep agreement between The City Investment Fund, L.P., (CIF) which owns the Broadway property between 48th and 49th streets, and ABC Regional Sports and Entertainment Sales, which also represents other media properties including The ABC SuperSign in Times Square, was made today by Nan Molofsky, Senior Vice President, CIF, and John Watkins, President, ABC National Television Sales.
With brilliant LED technology in a digital electronic format, the Mediamesh sign offers a vast array of message delivery options. These include rotational and changing messages, real-time delivery, spots of any length, digital product showcasing, and numerous other features. In addition, split screen technology allows multiple advertising messages simultaneously without any compromise in graphic quality.