Digital Display Networks, which operates the fast-growing 7-Eleven TV, has signed ABC Regional Sports and Entertainment Sales (ABC RSES) as the exclusive ad sales rep for the digital out-of-home (DOOH) network. The agreement, effective immediately, covers a wide array of advertising opportunities available as 7-Eleven TV expands its current 24/7 operations in 1,100 convenience stores to more than 6,200 locations next year. At its current pace, 7-Eleven TV will become one of the largest digital out-of-home television networks in the U.S., expected to reach 200 million shoppers monthly by June 2012.
7-Eleven TV programming is customized for demographics, locations and dayparts, with content that includes national and local weather, plus news and entertainment. Up to 20 ads run hourly, in 7-to-15 second formats, promoting in-store and out-of-store brands. Each store features two strategically placed LCD HDTV monitors and directional audio to attract customers to the network.
The announcement was made by David Veckerelli and Darren Mann, co-CEOs of Digital Display Networks, and John Watkins, president of ABC National Television Sales, which includes the ABC RSES rep unit.