With a mix of original and repeat programming, ABC ranked #2 on Thursday in Adults 18-49 to an Idol-led Fox, outperforming NBC’s all-original lineup on the night by 54%.
More than doubling its Adult 18-49 lead-in (+150%) and building week to week at 9pm, ABC’s Grey’s Anatomy won its hour to finish as Thursday’s #1 drama. During the 9 o’clock hour, Grey’s moved past Fox’s Idol-driven Glee by 11% and beat NBC’s original comedies by 88% (The Office/1600 Penn). Grey’s was up over last week’s Fast Affiliate numbers in Total Viewers (+2%) and Adults 18-49 (+3%). In addition, the ABC drama gained among Women 18-34 (+5%) to deliver its highest rating since October 4, 2012.
A repeat of ABC’s Scandal won the 10 o’clock hour among Adults 18-49, besting CBS’ Elementary replay by 20% and NBC’s first-run Rock Center with Brian Williams by 125%. In fact, Scandal was the #1 series in its slot for its 6th consecutive broadcast with young adults. In Total Viewers and Adults 18-49, Scandal marked its highest repeat numbers ever. Continuing to improve its time period year to year, the Scandal replay more than doubled the year-ago Private Practice repeat in viewers (+104%) and young adults (+125%).
