ABC scored second on Thursday


ABCABC earned a strong second place on Thursday, beating NBC on the night (w/1600 Penn premiere) by 100% in Total Viewers and by 60% in Adults 18-49.   The Net was up over its last all-original Thursday 4 weeks ago by 15% in Total Viewers and by 14% in Adults 18-49, hitting its top numbers on the night in over 3 months with regular programming – since 10/4/12.

More than doubling its Adult 18-49 lead-in at 9pm (+158%), ABC’s Grey’s Anatomy was up over its winter finale on 12/13/12 by 7% to match its highest rating in 2 months – since 11/15/12. In addition the show gained 12% in Total Viewers over its last original to draw its biggest audience since early November – since 11/8/12.

Continuing to deliver its best-ever lead-in retention out of an original Grey’s (90%), ABC’s Scandal dominated CBS’ Elementary in Adults 18-49 (+17%) to finish as the #1 program in Thursday’s 10pm hour for its 3rd straight original broadcast. Surging over its winter finale on 12/13/12 in Total Viewers (+18%) and Adults 18-49 (+17%), Scandal delivered new series highs across the board, including viewers and all key Adult demos (AD18-34/AD18-49/AD25-54).  Furthermore, the ABC sophomore drama improved by double digits over an original Private Practice in the hour on the year-ago night (on 01/12/12) in viewers (+29%) and young adults (+22%).