ABC earned second place on Wednesday in Adults 18-49 to Fox’s 2-hour American Idol, leading CBS with the 90-minute Survivor: Caramoan premiere by 5% and NBC’s first-run lineup by 47%. Modern Family continued to run as Wednesday’s #1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).
At 8pm against the opening half-hours of Idol and Survivor, ABC’s The Middle defeated its NBC comedy competition (Whitney) by 4.0 million viewers and by 58% in Adults 18-49. In addition, the ABC comedy beat the Survivor premiere in the half-hour by 18% in Adults 18-34.
Like its lead-in at 8:30pm, ABC’s The Neighbors dominated its comedy competition, outdelivering NBC’s Guys with Kids by 103% in Total Viewers and by a best-ever 70% in Adults 18-49. Opposite increased competition, The Neighbors held all of its Adult 18-49 number week to week.
More than doubling its Adult 18-49 lead-in at 9pm (+124%) and building week to week (+3%), ABC’s Modern Family topped the final half-hour of the Survivor opener by 58%. Based on the most recent week of Nielsen playback data released on Monday, Modern Family picked up +2.5 Adult 18-49 rating points and +5.11 million viewers in the Live + 7 Day numbers – finishing out at 15.9 million and a 6.7 rating – TV’s largest increases for any series telecast of 2012-13. The hit ABC sitcom has been the top gainer in young adults on all 12 weeks of original telecasts this season.
In the 9:30pm half-hour, ABC’s Suburgatory was up for the 2nd straight week in Adults 18-49 (+10%), ranking as the No. 1 scripted TV show in its slot with a 29% advantage over the second half-hour of NBC’s L&O: SVU.
At 10pm, ABC’s Nashville won its hour in Adults 18-34 and led for its 5th consecutive original telecast in Women 18-34. Up over the prior week in Total Viewers (+8%) and Adults 18-49 (+6%), Nashville delivered its most-watched telecast since January 16, 2013. Jumping 68% over its L+SD rating in the most recent week of L+7 data, ABC’s freshman Nashville stood as the biggest percentage gainer during the week, building to a 3.2 AD18-49 rating in the final playback numbers.