ABC second-place w/ 'Charlie Brown Thanksgiving' and 'Grey's Anatomy'


ABC Marks 8-Week Highs on Thursday in Total Viewers and Adults 18-49. Up Year-to-Year in Viewers and Young Adults,

ABC’s Rebroadcast of “Charlie Brown Thanksgiving” Hits Season-Highs for the Net on Thursday at 8pm. Marking its Top Adult 18-49 Number in 5 Weeks, ABC’s “Grey’s” Finishes as Thursday’s No. 1 TV Show and is the Top Series in its Slot for the 9th Straight Week.   “Private Practice” is No. 1 at 10pm in Adults 18-34 for the 3rd Week in a Row.

Thursday Night (8:00-11:00 p.m.)
ABC ran a strong second on Thursday in Total Viewers (9.0 million) and Adults 18-49 (3.1/9), while finishing No. 1 on the night in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).  It was the Net’s 9th straight Thursday victory in Women 18-34 and Women 18-49.

In Total Viewers and Adults 18-49 (tie), ABC hit its top numbers on the night since season-premiere Thursday 8 weeks ago (on 9/23/10).
“Charlie Brown Thanksgiving” (8:00-9:00 p.m.)
ABC’s special annual rebroadcast of “Charlie Brown Thanksgiving” produced season-highs for the Net in the 8 o’clock hour among viewers (7.4 million) and young adults (2.2/6-tie), drawing its top non-sports in-season results in the hour in 1 year – since 11/19/09. 
“Charlie Brown Thanksgiving” was up year to year by nearly 1.0 million viewers and by 10% in Adults 18-49 (6.5 million and 2.0/6 on 11/26/09).

“Grey’s Anatomy” (9:00-10:00 p.m.)
ABC’s “Grey’s Anatomy” won Thursday’s 9 o’clock hour in Adults 18-49 (4.3/11), registering as the No. 1 series in the time period for the 9th consecutive week.  In its time period, “Grey’s” outperformed second-place NBC’s comedies (“The Office”/”Outsourced”) by +34% (3.2/8), third-place CBS’ “CSI” by +39% (3.1/8) and fourth-place Fox’s “Fringe” by +126% (1.9/5).  In addition, “Grey’s” finished as the Thursday’s No. 1 TV show in the key young adult sales demo (tie).

Growing 8% week to week in Adults 18-49 (4.3/11 vs. 4.0/11), “Grey’s Anatomy” equaled its best performance in 5 weeks – since 10/14/10.

“Private Practice” (10:00-11:00 p.m.)
At 10:00 p.m., ABC’s “Private Practice” ran neck-and-neck for the lead in Adults 18-49 (2.9/9 vs. 3.0/9) and finished No. 1 in its time-slot in Adults 18-34 (2.5/8) for the 3rd week in a row, beating out CBS’ “The Mentalist” by 25% (2.0/6).  The ABC drama also won the hour across all key Women demographics (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/18/10)