ABC solid No. 2 Monday w/ 'Bachelor Pad'

0

With the Bachelor Pad and a repeat airing of Castle, ABC took second place on Monday night in Total Viewers and Adults 18-49 to Fox’s original 8-10pm line-up (a 2-hour Hell’s Kitchen).  The Net was up week to week in both viewers (+5%) and young adults (+6%).


ABC grew its overall Monday audience year to year for the 3rd straight week, building 16% over the same night last year with an all-original schedule (8/23/10). 

For the 3rd week time in as many telecasts, ABC’s Bachelor Pad finished #1 in its time period (8-10pm) across all key Women demos (W18-34/W18-49/W25-54).   In fact, the ABC unscripted series ran as the #1 TV show on Monday in all key Women measures. 

For the 3rd week in a row, Bachelor Pad rose over the same night last year with Total Viewers (+14%) and Adults 18-49 (+5%). 

Bachelor Pad increased its overall audience from the prior week and hit series-high ratings across all key Men demos (M18-34/M18-49/M25-54). 

During the 10 o’clock hour, ABC’s repeat Castle pulled in 7% more viewers than the second hour of NBC’s 2-hour American Ninja Warrior special.    

ABC’s Castle attracted its biggest-ever summertime audience and equaled an all-time-summer-high number with Adults 18-49.

 For the 2nd week in a row the repeat ABC drama grew its hour year to year among Total Viewers (+24%), outperforming original programming on the year-ago evening (Dating in the Dark).

(source: ABC)