With the 2nd-season premiere of Jamie Oliver’s Food Revolution, DWTS Results Show and Body of Proof, ABC finished as the 2nd-most-watched network on Tuesday night to CBS, topping NBC by 4.1 million viewers and Fox by 7.1 million viewers.
Building year to year for the 4th consecutive week, the Net grew its audience from the same night last year (4/13/10) by 1.0 million viewers, over an all-original schedule (DWTS Results/Lost/V).
From 8-9pm against CBS’ top-rated NCIS and the first hour of NBC’s 2-hour The Biggest Loser: Couples, ABC’s Season 2 opener of Jamie Oliver’s Food Revolution improved over its Season 1 average by 8% in Total Viewers and built over its year-ago April season finale (on 4/23/10) by 1.3 million viewers and by 8% in Adults 18-49. In addition, the ABC unscripted series grew its Adult 18-49 audience by from its first half-hour to its second half-hour by 7%.
Jamie Oliver’s Food Revolution produced the series’ 2nd-most-watched regular telecast, behind only its first-season premiere (on 3/26/10).
ABC’s DWTS Results Show finished as the most-watched TV show in the 9 o’clock hour for the 3rd consecutive week. In addition, the ABC dancing results show stood as Tuesday’s #1 TV show across all key Women demos (W18-34/W18-49/W25-54). Boxing legend Sugar Ray Leonard was the third celebrity to be eliminated from the show this season.
DWTS Results Show generated sizeable year-over-year increases, jumping by 25% in Total Viewers and by 20% in Adults 18-49 over the same night last year.
In the 10 o’clock hour against established first-run dramas on CBS (The Good Wife) and NBC (Parenthood), ABC’s Body of Proof ranked #1 for the 3rd week in a row in Total Viewers and key Adults (AD18-49/AD25-54). In fact, ABC’s Body of Proof beat out CBS’ The Good Wife (+25%) and NBC’s Parenthood (+25%) by strong margins among Adults 18-49.
Increasing its lead-in retention out of DWTS Results for the 2nd week running (83% vs. 75% the prior week), Body of Proof grew its Adult 18-49 audience week to week (+4%). The show was also up week to week in Adults 18-34 (+15%) and with key Women: W18-34 (+11%) and W18-49 (+6%)
The new drama improved the hour year to year for ABC by 5.6 million viewers, by 14% in Adults 18-49 and by 31% in Adults 25-54, over the year-ago night with an original V coming out of an original Lost.