ABC starts another Bachelor reality, 'Bachelor Pad' opens strong


With Bachelor Pad opening its second season at series-highs, ABC finished as the most-watched network on Monday night for the 5th week in a row, leading runner up Fox by nearly 1 million viewers.  In fact, ABC has been Monday’s most-watched net on 21 of the past 22 weeks.  In addition, ABC dominated the night across all key Women demos (W18-34/W18-49/W25-54).

ABC was up over the same night last year (8/9/10), also a night of all-original programming, by 21% in Total Viewers and by 5% in Adults 18-49.

Leading its 3-hour time period from 8-11pm, ABC’s 2nd-season premiere of Bachelor Pad emerged as the most-watched TV show overall on Monday night, as well as the #1 program across all key Women demos.  The ABC unscripted series ranked #1 in 5 of 6 half-hours of the evening with viewers and in 4 of 6 half-hours among young adults.

Building on its year-ago series debut by 8%, Bachelor Pad attracted the series’ largest audience ever.  Bachelor Pad also achieved series-highs with Adults 18-34 (tie), Adults 18-49 (tie), Adults 25-54 and Women 18-34.

(source; ABC)