ABC Sunday scored big with kids


ABCFrom 8-9pm, ABC’s back-to-back encore telecast of Disney Prep & Landing and Prep & Landing: Naughty vs. Nice surged over their year-ago paring (on 12/22/11) by 30% in Total Viewers, by 27% in Adults 18-49 and by 28% in Kids 2-11.  The Disney animated holiday specials generated ABC’s highest Kids 2-11 number in the hour more than 9 months – since 2/26/12 with the Academy Awards.

Up against all-original competition from 9-11pm, including NBC’s Sunday Night Football (Detroit Lions-Green Bay Packers) and CBS’ season finale of The Amazing Race XXI into the fall finale of The Mentalist, ABC’s Hallmark Hall of Fame: Christmas with Holly built sharply on its lead-in and gained audience from its first to second hour. During its second hour from 10-11pm, ABC’s Hallmark Hall of Fame movie beat out CBS’ Amazing Race-fueled The Mentalist in both Total Viewers (+3%) and Adults 18-49 (+19%).  In fact in the 10pm hour, the movie generated ABC’s 2nd-largest audience this season, behind only the AMA’s telecast in November.  Christmas with Holly was up from the last Hallmark Hall of Fame movie (Firelight on 4/22/12) in Total Viewers (+1%) and Adults 18-49 (+13%), standing as ABC’s best performance yet with the movie franchise on both Nielsen measures.  Each of ABC’s Hallmark Hall of Fame movies has grown over the previous telecast in viewers and young adults.