Shooting up from its young adult lead-in (+83%) at 9pm against NBC’s NFL coverage (Steelers-Colts) and gaining viewers throughout its 2-hour broadcast, the season finale of ABC’s EM: Weight Loss Edition scored double-digit week-to-week increases for its 2nd straight telecast in Total Viewers (+25%) and Adults 18-49 (+22%). In fact on both measures, the ABC unscripted series hit 5-week highs – since 7/15/12. During its 10-episode run on Sunday from 9-11pm, EM: Weight Loss Edition greatly improved the time period year to year for ABC in Adults 18-49 (+63%).
(source: ABC)
